APPLICATION OF 4D MODEL IN PROFILE VIDEO PRODUCTION AS MEDIA PROMOTION OF LOCAL POTENTIAL OF PAIT VILLAGE
Keywords:
Community Service, 4D Model, Village Profile Video, Digital PromotionAbstract
This community service activity aims to develop promotional media in the form of profile videos that represent the potential and local identity of Pait Village. The approach used is the 4D model (Define, Design, Develop, Disseminate) which is carried out systematically and participatively. The Define stage was conducted through observations and interviews to identify the real needs of the village in terms of digital promotion. The Design stage involved residents in the preparation of storyboards, narrative scenarios, location selection, and visual elements. The Develop stage focuses on content production by involving the community in shooting, narration filling, and limited trials. The Disseminate stage includes video dissemination through village digital channels and utilization in official forums. The results of the activity showed that the application of the 4D model was able to produce a profile video that was not only informative and visually appealing, but also strengthened community engagement, increased the sense of ownership, and expanded the reach of village promotion. This activity also contributes to increasing the digital capacity of the community, as well as forming a replication model for local value-based media development.
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